Gamification – Incentivising Blue Collar Workforce

Using games to Drive Business GoalsThe idea of competitive play has been an integral part of an individual’s evolutionary process. As quoted by the author of ‘Gamification by Design’, Gabe Zicherman, “Games are the only force in the known universe that can get people to take actions against their self-interest, in a predictable way, without using force.”Initially, the term “gamification” got people talking when Gartner included it to its “Hype Cycle” list in 2011. Today, 8 years later, it is the buzzword and is widely used by organisations as an incentivisation strategy to enhance productivity and efficiency within the workplace.…