Using games to drive business goals

The idea of competitive play has been an integral part of an individual’s evolutionary process. As quoted by the author of ‘Gamification by Design’, Gabe Zicherman, “Games are the only force in the known universe that can get people to take actions against their self-interest, in a predictable way, without using force.”

Initially, the term “gamification” got people talking when Gartner included it to its “Hype Cycle” list in 2011. Today, 8 years later, it is the buzzword and is widely used by organisations as an incentivisation strategy to enhance productivity and efficiency within the workplace. In fact, according to a survey conducted by TalentLMS, employees feel that gamification makes them more productive (87%), more engaged (84%) and happier (82%) at work. However, gamification is not synonymous to games. It simply seeks to introduce game design elements in the context of non-game scenarios.

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Gamification is more than just a trending term du jour and can drive business goals if implemented in the right way. Organisational goals are aligned with individual player goals. Going top-down, the organization achieves its goals as a consequence of its workers achieving their individual goals.

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